Have you ever gone to a concert and heard a band that you didn’t know performing one of your favorite songs? All the notes are correct, and the singers are singing in tune, but the performance is just okay, it does not move you. Then, you go and hear the same song from a different group, and you immediately rise to your feet and started grooving? The difference is talent plus passion and not talent alone, and that is the secret. In this article, I will share what I believe are the five secrets to strategic growth which are much like listening to a band that makes you want to groove.
1. Align your organization with its value proposition.
What is your organization’s value proposition? Your value proposition is the promise that you are making to your customers that your products or services will address and meet their needs for the jobs they need to complete, the pains they need to alleviate, and the gains they want to achieve.
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