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“People buy into the leader before they buy into the vision.” John C. Maxwell. A key to creating buy-in is to understand human nature. The leader should start with themselves first and then learn the personality of their teammates and followers. Buy-in Is A Team Sport!

According to Punit Renjen the Gallup-Healthways Well-Being Index states that “52 percent of the U.S. workforce characterized themselves as not engaged during the first half of 2012. An additional 18 percent were actively disengaged. Gallup estimates the cost of this divide at $300 billion annually” (Renjen, 2012).

The leader must take time out of their busy schedule and spend time listening and connecting with their people. They must learn to generate hope within their people by including them in the process and co-creating their organization’s strategy, goals, and objectives. People buy-in to what they create.

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